As more businesses dive into the world of digital marketing, the question often arises regarding the success of these efforts. From paid search ads to social media to email campaigns, stakeholders are left feeling unsatisfied with the results presented in review meetings. How does clickthrough rate impact sales? Are marketing messages actually getting to the right consumer?
Asking the right questions will help align successful efforts to the bottom line, as well as identify which ones should be scrapped. Here are the top three questions to ask to determine digital marketing success:
